Mums Cafe

IDENTITY DESIGN     +     PACKAGING DESIGN     +     ILLUSTRATION

Mums Cafe is a long time dream of a mother and daughter duo, situated in Istanbul’s new hip district Karakoy. French and Swedish inspired experimental pastries, fabulous coffee and an atmosphere like your living room are the key elements of its soul.

Script character of logo chosen for the cosy and home-like spirit of the place. Angled stripes are used to create contrast with the curled form of the logo to bring out more energy. I chose the light, vivid green colour for the identity, to energize customers with freshness as a good coffee does.